In this video
What you'll learn
What Triggers a Pricing Reset
See the signals that told these businesses it was time for change.
Understand the Decisions Behind the Change
Discover how a structured flow points to the right moves with confidence.
What Happens After You Shift
Learn the results clients achieved once their prices aligned.
Why this topic matters
Most business owners don’t undercharge because they want to — they undercharge because they’re guessing. Successful shifts happen when business owners stop copying the market and make strategic pricing moves with a clear process. In this session we look at two business cases that show what those changes looked like and why structure gave them confidence.
You'll learn from
Janene Liston, aka The Pricing Lady
Pricing strategist for women-led businesses ready to grow with purpose
Janene Liston is a Certified Pricing Professional and Business Strategist who helps female-led businesses price with confidence and grow sustainably. With 25+ years of experience, she’s known for making pricing practical and clear. She hosts Live with The Pricing Lady podcast, has been named one of LinkedIn’s Top 99 Pricing Thought Leaders, and is a European Public Speaking Champion. Her mission: make pricing a tool for power—not stress.
Go deeper with a course
The Fair Price Formula
Janene Liston, The Pricing Lady
Certified Pricing Professional, Business Strategist, Podcast Host, Speaker